HR leaders report HR technology is the top priority

Nearly half of HR leaders cited HR technology as their top investment priority, according to a survey by Gartner, Inc.

An October 2022 Gartner survey of 118 HR leaders revealed the other top investment areas for HR leaders in 2023 are: staffing and recruiting, total rewards and learning and development.

“HR leaders continue to face persistent high inflation, intense competition for talent and global supply constraints,” said Seyda Berger-Böcker, director in the Gartner HR practice. “Instead of opting for simple cost cutting measures, leading organizations are focusing on growth and determining which investments will drive competitive advantage in the year ahead.”

To optimize costs and drive growth, HR leaders should action on the below investment imperatives:

HR Technology

Technology was ranked as the leading HR investment priority for the second year in a row as HR leaders expect technology-related initiatives to hold the biggest HR function efficiency potential.

Specifically, HR technology can trigger cost savings in HR administration, which has seen a drastic uptick in cost due to pandemic-related tasks such as vaccine mandates, remote work arrangements and contact tracing programs.

“Our research shows yearly spend on HR administration increased from $US155 per employee in 2021 to $US194 per employee in 2022,” said Berger-Böcker. “This is alarming considering HR functions have been trying to reduce the burden of administrative tasks through the use of technology.”

HR leaders can create efficiencies by implementing human-centric technology solutions – such as skills management or learning experience platforms –to maximize employee experience, retention, collaboration, and performance outcomes.

Staffing and Recruiting

Organizations continue to face talent shortages as competition expands due to accelerated digitalization and the adoption of remote work. HR leaders are now tasked with redefining hiring needs to access larger pools of talent and meet hiring demands.

Leading organizations are preparing for extremes in hiring by investing in recruiting technology. To-date, digitalization has pushed organizations to better automate parts of the hiring process; HR leaders are now focusing their investments in all areas of the candidate pipeline, including candidate attraction, sourcing, and experience, as well as talent analytics to navigate today’s complex labour market.

Gartner predicts technologies with the most potential to aid recruiting operational excellence are AI-enabled sourcing and screening capabilities and candidate relationship management platforms.

Total Rewards

As organizations struggle with cost constraints, HR functions face the challenging task of providing additional financial support to employees affected by today’s cost of living increase, while avoiding a wage-price spiral. This is significant for HR leaders with respondents citing total rewards as the third-largest investment area for 2023 – moving up from fifth in 2022.

HR functions are boosting total rewards investments by focusing on equitable reward and recognition programs, pay transparency and well-being programs. This includes investments in areas such as compensation planning technologies, pay equity tools or smart wearable technology to monitor employee stress and fitness levels.

“HR leaders must recognize that obligations, stressors and concerns from employees’ personal lives will reverberate in their working lives, potentially affecting performance and productivity,” said Hanne Nieberg, director in the Gartner HR practice. “Total rewards strategies must holistically support employees as people – not just as workers – which includes physical and mental well-being.”

Learning and Development

Skills needs continue to change rapidly, requiring the learning and development (L&D) function to take on an expanded role in supporting employees’ expectations for a more human-centric employee experience.

However, L&D offerings are not keeping up with the pace of change. Gartner research shows less than half (45 per cent) of employees agree the learning their organization provides is relevant to them.

To deliver on employee expectations, HR leaders must shift their L&D investments towards whole career growth; rather than focusing solely on current or future roles, thinking more broadly about growth that helps employees develop as people.

Increased digital learning solutions and changing learning preferences provide an opportunity for L&D functions to invest more heavily in HR technologies that enhance skills management solutions, learning experience platforms with AI-enabled self-service learning options, coaching applications, and virtual reality technologies.

“It’s about intentionally exploring where, how and when employees learn, as well as what impacts their ability to learn effectively,” said Nieberg.

Tags: GartnerHR Leaders